Photo: Mikael Blomkvist, PEXELS

The 6 Pillars of Online Marketing

  1. Content marketing
  2. Native advertising
  3. Pay-per-click (PPC) advertising
  4. Search engine optimization (SEO)
  5. Social media marketing
  6. Email marketing

How to Create a Digital Marketing Strategy in 10 Steps

  1. Create a Customer Persona
  2. Identify Your Goals and Tools
  3. Focus on Blogging
  4. Evaluate Existing Digital Marketing Channels
  5. Automate Marketing
  6. Confirm Your Differentiators
  7. Use the Right Technology
  8. Make it Easy for Customers to Reach You
  9. Nail Mobile Optimization
  10. Track Your Process